pearls of wisdom style ...
"Only after you know the surface of things, you can go to seek what is underneath. But the surface of things is inexhaustible." (Italo Calvino)
Dressing to be: an illusion as old as Cinderella, but has taken on a meaning and a new force in recent decades.
Dressing to be, but also to convince himself to be, to pretend to be or not to show what it is. And yet to make public, an act of free choice, its membership: an idea, a social class, an age group to a group.
If eclecticism, the disguise, attention to the area and make a show of dress are the traits of the new way of being "hip" of the early eighties, the term for this new research skills ephemeral and artificial form of the body is "Look".
With the consolidation of this new aesthetic dell'innaturale and the artificial, self-management and personal self-image becomes the main content of social presence: have a look just to become more excellent than any other symbol of social status.
A look can bring together everyone, without distinction of class: the intellectual and the rocker, the politician and man shows, the bourgeois and exclusion, and the look, universal value, that 'you or not', to serve as a quotient or index selection.
"The physical appearance becomes a daily test of skill, where, and with a series of envelopes and packages, the individual tries to bring out their best look to capture the admiration and approval, or even contempt or rejection " .
Taking a look that is not the conscious self is spectacular, the staging of a play, a disguise, an appearance that democracy becomes a reality, allowing unprecedented, but also the emergence of new categories of status. You can have the right look and then you are in , was accepted, but we can have the look is wrong then it is out and you risk being marginalized. The look
then becomes a way of presenting a series of information itself that should be immediately understood by others and that needs to communicate the most in the shortest possible time, allowing the recognition of belonging or not to a group through a fast decoding external signals.
With the search for a charm attached to the representative function of the image, rather than the beauty and charm, the look becomes a way to escape the flattening of the clothing rules, custom forms of social, from the banality of everyday life and also a way to play through the eyes of others, choosing your costume depending on the circumstances, the mood and message that wants to communicate.
With the widespread diffusion of this aesthetic of appearance in the social fabric, fashion show becomes continuous and increasingly taking on a playful, coy, uncommitted, in which even the deviations and transgressions, channeling the energy and aggression in symbolic sublimation of the look, making harmless revolutions that do not affect the ordering of the system unless its aesthetic content. Then
Fashion is equal to social identity, the desire to immagine.Una same fashion that you wear for others with the 'neurotic element that well you can imagine in a vicious circle that turns into a sentinel exhibitionistic-voyeuristic pleasure. Become a required function that each person can grow and address, when the reality principle does not fully meet the internal needs of balance with themselves.
age of appearances, the magic word is worn label, everything else disappears: just the style name to hide the fact, then in those clothes do not make a 100% chance narcisiticamente cosmetics, and maybe there is not so comfortable. But the power of the brand so much so that you look with a new view, a second view.
why we become actors, actors, man-woman show You get to be someone in a brand that is very noble, popular, aristocratic: a need to emerge and be recognized that lies beyond the label: it hangs there in the wardrobe, in order to change "skin", the second skin, better when you want it.
mirror that attracts and delights, that drives the purchase of the head which becomes frustrating because there is a new diktat, which is located even within the same season in a spiral of varied look depending on the designer labels.
Stay abreast overwhelmingly passing fads, hypnotized by advertising masquerading as attractive packaging. Indulge obsession of the mark, the syndrome of compulsive shopping to secure membership of the elite, to meet the unbridled hedonism, or simply needs to meet more often latent. Drawing from the metropolis De Pascale which sees the brand as a status symbol , a universe with consumer approval codes of contemporary society saturated with slogans, brands and commercials. everything comes together to explore the obsession fetish fashion and shopping as part of the seduction unconditionally linked to everyday life, which is not limited to the involvement of the female but also extends to male stereotypes. Not far from irony provocative the frenzy of consumerism becomes ambiguous at this juncture a meaning sometimes bordering on pathology and approachable in part to the dramatic view of power consumption.
The derivation from the pop culture of the marks three-dimensional can be found in the assembly and installation of signatures under glass where the photo glossy images are granted abulimica global consumer anxiety, one of the ironic posture of clumsy fashion victim shift, which accumulates in the fever of buying bags designer, and plastic poses - with echoes declared to classical statuary - of the characters immortalized. The purity of the exaggerated images constructed with painstaking care, the obvious preference of poses taken from media stereotypes and expressions blinking underscore a vision of a crucial era of reality simulation. The obsession of possession, the commodification of culture and the degeneration consumption are the basis of the portrait ruthless, ironic and yet not be separated from a certain aesthetic lightness, a standardized and alienating society where the individual gives up his body, denying the identity of belonging, and become a simple tool distribution of the logo. Between artificiality and provocation, to Elizabeth Falqui the consumer is a worker who does not know how to work - to paraphrase Baudrillard - dominated by the statue of the media. Unwitting victim of the brand.
thing is to make the sign of our times do not in fashion but in the fashion and style is the charm, elegance, which is not found on others, but is in ourselves. Where are free, we wear what we want regardless of brand, with the ease and safety of ourselves and not dress up to disguise a body that knows only through the appearances of bridges and exclusive myth depersonalized.
Style does not necessarily mean fashion.
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